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Shop Trek Bikes


Shop our selection of road, mountain, gravel, comfort, kids' bikes and more.

Shop Cycling Apparel


Shop cycling apparel including jerseys, shorts, shoes and accessories from the best brands.

Shop Cycling Accessories


Shop accessories including lights, fenders, pumps, racks and more.

Your Path Leads Here | Start Your Career in the Bike Industry

Our Services

Bike Service & Repair

When you bring in your bike for service, we always start with a free, no-obligation estimate of the work that's needed. One of our service pros will discuss your bicycle with you and carefully explain what we recommend, always respecting your choices and your budget. We also guarantee all of our labor for 30 days after you pick your bike up.

Bike Trade In

Didn't get quite the right bike, or ready for an upgrade or terrain change? We take trade ins! Start here by finding the value of your bike, then stop by and start shopping!

Why Shop West Michigan Bike & Fitness?

Best Brands

We proudly feature the absolute best bikes and accessories from Trek, Electra and Bontrager.

Best Value

We carefully choose the products with the best value to carry at West Michigan Bike & Fitness.