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We Know Bikes

West Michigan Bike & Fitness began serving cyclists back in 1938 and when you combine the company’s more than 75 years in the bike industry with the hundreds of years of bicycle shop experience our employees provide you get a knowledge base that is second to none. Our dedication to learning about the latest products and services also gives you the assurance that we have the know how to tackle any cycling need you have and the service center to keep your bike rolling.

We Have A Great Selection

We are proud to sell what we believe to be the absolute best products for your cycling and fitness needs. From our excellent relationship with Trek, Electra, and Terra Trike, to painstakingly picking the best products and selecting the best values to carry at our three diverse locations there is something for everyone at West Michigan Bike & Fitness

We Love Bikes As Much As You Do

We really do, fixing, selling, and riding bikes is in the DNA of almost everyone you talk to at West Michigan Bike & Fitness. We offer group rides year round that span all types of riding and keep us grounded in what our customers need. Our one day events such as, bike demos, shop nights, and community rides, enriches our cycling experience and only makes us that much more excited to sell you your next dream bike or get your current one working its best.

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From your child’s first bike to your latest ride, your local bike shop is so much more than just bikes, tubes and energy bars. It is a meeting place where rides begin, stories are told, friendships are made, and laughter echoes off the walls.

It's a cornerstone of your community that provides trained staff to keep your bike running smoothly, experts to answer your questions, and exudes passion for the sport. Bike shops support your local charity ride or sponsor your local race team. They work to keep your trails and roads safe, accessible and fun and are always there with a smile when it’s your time to play.

Support your local bike shop, support your local community.

Shop Trek Bikes


Shop our selection of road, mountain, gravel, comfort, kids' bikes and more.

Shop Cycling Apparel


Shop cycling apparel including jerseys, shorts, shoes and accessories from the best brands.

Shop Cycling Accessories


Shop accessories including lights, fenders, pumps, racks and more.