What Sets West Michigan Bike & Fitness Apart

A Biker’s Dozen 

• We are West Michigan family owned and operated since 1938.
• We host some great one day events that are sure to make cycling more fun for you.
• Our kid’s bike trade in program allows your child to always have a well-fitting bike.
• We are service professionals with quick turnaround throughout the year.
• Our employees collectively boast hundreds of years of bike shop experience.
• We have gone through great pains to get educated in properly fitting you to your bicycle.
• We have three diverse locations.
• We sell the absolute best bicycles.
• Our price match policy allows you to buy today without fear of seeing it cheaper tomorrow.
• We host a variety of group rides that target a large audience throughout the year.
• We sell bicycles and fitness equipment that allow you to stay fit year round.
• We have a wonderful website that lets you browse items in stock as well as items we can order.
• We love bikes as much as you do!