Welcome to West Michigan Bike & Fitness

May is National Bike Month. Will you ride to work?

Come check out our new Holland location on 215 Central Ave.

Trek Madone: Still the same incredible ride feel and hand-built quality, now with an all-new super-aero shape.

MirraCo BMX is a company that started because the founders loved BMX and wanted to do something on their own.

Road: Whether you love long challenging training rides or fun casual scenic rides, we’ve got a bike for you!

Kids: Take advantage of our kids bike trade-up program and keep them on a bike that fits them at an affordable price!

Shop For...

Time for New Wheels?

Black Label Front Wheel

$84.99

Ride Black Label's Front Wheel in the park, street or at the dirt jumps.… [more]

Bontrager Aeolus 7 D3 Rear Wheel (Tubular)

$1,200.00

When it comes time to lay down the watts and pedal to victory, maximize… [more]

Bontrager Race X Lite TLR 29 Rear Wheel

$500.00

Put the finishing touch on your dream machine with the great ride, low… [more]

Profile Design Altair 52 Carbon Tubular Wheelset

$1,674.99

Do it all on Profile's Altair 52 Carbon Tubular. A versatile 52mm rim… [more]

Browse Our Cycling Catalog

Searching For An Obscure Part? We Can Help!

Having trouble finding the exact part you need? Don't let an obscure piece of the bicycling puzzle stop you. Try one of our stores or our online catalog.

Our online catalog now includes all of the products available from QBP (QBP is widely regarded as the best wholesale distributor in the cycling industry).

Trek's 7 Series Madone Is Fast!

Trek's 7 Series Madone is amazingly aerodynamic and we're proud to carry this remarkably fast and efficient road bike. Stop in soon and see for yourself why everyone is raving about Trek's newest Madone!