Welcome to West Michigan Bike & Fitness

May is National Bike Month. Will you ride to work?

Come check out our new Holland location on 215 Central Ave.

Trek Madone: Still the same incredible ride feel and hand-built quality, now with an all-new super-aero shape.

MirraCo BMX is a company that started because the founders loved BMX and wanted to do something on their own.

Road: Whether you love long challenging training rides or fun casual scenic rides, we’ve got a bike for you!

Kids: Take advantage of our kids bike trade-up program and keep them on a bike that fits them at an affordable price!

Shop For...

Time for a New Saddle?

Selle San Marco Regal

$153.95 - $154.00

San Marco's Regal saddle is famous for its distinctive rivets, classic… [more]

Product Rating

5.0 stars

(1 Review)

Fizik Gobi XM w/Kium Rails

$164.00

Fizik's Gobi XM may not make you a better rider, but it will make every… [more]

Bontrager Comfort Gel CRZ Saddle

$40.00

Commuting, everyday errand and fitness rides are made more comfortable… [more]

Brooks Team Professional Copper

$240.00

For generations, Brooks' Team Professional has been the choice of serious… [more]

Browse Our Cycling Catalog

Searching For An Obscure Part? We Can Help!

Having trouble finding the exact part you need? Don't let an obscure piece of the bicycling puzzle stop you. Try one of our stores or our online catalog.

Our online catalog now includes all of the products available from QBP (QBP is widely regarded as the best wholesale distributor in the cycling industry).

Trek's Transport Cargo Bike Is A Life-Changer!

Trek's Transport cargo bike opens a world of exciting possibilities, from a more fun and efficient way to run errands, to getting to work in style, to carrying whatever you want from cargo to passengers! Swing by the shop and we'll get you on the bicycle that'll change your life!

Evert Sr's Tip Of The Day

Practice Makes Perfect - A great way to develop confidence and improve off-road skills is practicing riding tricky trail sections until you can get through smoothly. It's best to do this while riding with friends. They can spot for you as you make your attempts. And, if they're skilled riders, they can point out things you may be doing wrong and demonstrate the correct techniques. Don't be shy about asking for help, either. Better riders enjoy helping friends improve because it means safer rides and more fun for everyone as you're able to ride more challenging loops.